Lojifi
A load marketplace where shippers, carriers and brokers agree on a price in minutes.
Finding a truck for a load still ran on phone calls and group messages. Shippers, vehicle owners and brokers all needed the same information — route, cargo, price — but none of them had one place to see it.
We built Lojifi from the name up: a brand that feels road‑ready, and a product where posting a load, finding a match and agreeing on a price happen in a few clear steps — map first, details second.
We named the feeling,then drew the mark.
The Lojifi logo, colour palette and visual language were designed by Studio Boldframe — so the brand and the product speak with one voice.
From the first questionto the shipped app.
One team owned Lojifi from strategy and concept to the final interface — no hand‑offs in between.
Brand identity
Name, logo and visual language: a confident blue with a coral signal mark that stays legible on a phone in a truck cab.
Strategy
Three users with different goals — vehicle owners, shippers and brokers — mapped into one marketplace with a role picked at sign‑up.
Concept
A load board you can scan at a glance: origin and destination as large type, partial loads flagged, and the route always on the map.
UX & UI
Load posting, filters, route detail, contact and offer flows — designed for speed, one hand and patchy signal.
Lojifi is live on the App Store and Google Play — the brand and the product designed by one team, end to end.